3D Art and Mass Production

 

Sketches, handmade outlines and perspectives production, the architectural representation itself, has always been bounded to architects´ and designers´ artistic inspiration and therefore its link with the art expression has been indisputable. New technologies, real estate market rushes, impossible deadlines and modern man´s anxiety have threatened this fact, leaving in the hands of real estate businessmen the artistics decisions with the already known devastating result.

 

The right use of the real estate marketing tools is not only the accurate technical use of the software, it is also the way you can handle them in order to assure that the architects´, designers and developers ideas are truly represented. Renderings, 3D animations, 3D floor plans or Virtual Tours are not responsible at all for the success or failure of a project´s launching campaign. Responsibility relies in the hands of the professionals in charge of its production, always aiming to underline each project´s virtues. We are being a main actor in the switch from the old tools of the architectural visualization such as watercolor paintings, color pencil drawings and hand sketches into the new 3D Renderings and Animations era. This change should never mean resigning the search of the artistic features within the architectural visualization.

 

At the same time, the new technologies for the real estate 3D visualization virtues must never neglect quality and excellency of the final product. These virtues of the new technologies are the enhanced production speed, maximum levels of realism achieved in final images, multiple possibilities for the applications, flexibility for adjustments and corrections within fast turnaround times, among many others.  On the contrary, these virtues should help to improve the main feature of the use of new 3D technologies: achieving the best image quality, even more real than reality itself.

 

We are committed to take up again this apparently lost struggle and renew this challenge in each new project we are responsible for. In order to reach the most shocking and realistic graphic result of a development we must bring its best features to the top and boost its virtues up, and once again, not forgetting about the real estate context and demands, as well as the artistic implications of our profession.

 

3d-art

How to boost up your Real Estate sales through Architectural 3D Vizualization tools and Marketing

If you are an Architect, a Real Estate developer or Contruction businessman, you´ll find that 3D vizualization tools, such as Architectural Renderings, 3D floorplans, 3D Animations and 360º Virtual Tours, are the essential and inseperable allies for your Real Estate marketing strategies´ success.

 

Your clients and investors will get to know your projects and ideas deeper and thoroughly through the use of these 3D products, achieving high quality and shocking virtual presentations full of realism and impact. We are, each day, a little closer to the concept of “photography of the unbuilt”, showing the ideal project. Communication and comprehension barriers are distroyed, projects are designed with less mistakes, improving people bonds with less conflicts and delays during the design process, with the resulting saving of time and therefore, enhancing your company´s productivity.

 

Every Marketing strategy for the sales and promotion of any Real Estate development need the power of impact and amazement that 3D Animations, Virtual Tours, Renderings or 3D Floorplans are able to provide. Each of these 3D vizualization products will help you multiply future buyers interests as well as each of these Real Estate Marketing tools will adapt to every project´s needs.

 

For small Real Estate projects, a minimum pack of Still Renderings along with 2D or 3D floorplans combined within a brochure and work fence will be enough to underline and leverage the project, but for large scale Real Estate Developments 3D solutions are countless. 3D floorplans will show interior layouts and distributions, high quality Architectural Renderings will express to the last detail finishes, colours and materials, and alltogether with creative graphic solutions such as brochures, pamphlets and work fences will cover a graphic aplication set of great efficiency. At the same time, and complementing those traditional 3D solutions for Real Estate Marketing, 3D Exterior and Interior Animations along with 360º Virtual Tours presented in a brand new website, will not only assure the project´s promotion success but will also give a high quality image which will strengthen and boost up your most demanding objectives.

3DM in Renderear 2009

From April 27th to May 6th 2009 is held in the Sociedad Central de Arquitectos ( Buenos Aires, Argentina ) the first national exhibition for Renderings, Animations and Real estate marketing companies.

3DM is an active participant of this meeting, not only showing the best of its most recent production, but organizing and arranging the event as a member of AVA, professional forum sponsor of the encounter. You will find here our exposed works in the exhibition together with pictures of the showroom.

.

renderear 2009


Closer to Cinematography

Chroma 3D AnimationAs we continuously demand more from ourselves, we have implemented a new service, complementary to 3D Animations. With each project, we see customers looking for special features regarding animated characters of virtual environments as they are a fundamental aid in creating an “environment” that the client wants conveyed for each of the projects. We understood, in light of the communication goals, that this was not a minor issue. Thus, the solution we have chosen was to sub-contract a professional production studio that recorded actors on a green screen with the support of make-up artists, wardrobe experts and producers with proven experience in television production. The results were astonishing and the level of quality achieved is amazing.

Nikki grows

Architectural Animation Nikki BeachAfter the success reached from the performance of the 3D animations for the Nikki Hotel City project, we have just finished the new 3D Animation for its latest real estate development located on the coast of Panama; 220 rooms and 30,000 square meters of apartments make up this awesome housing complex of high-category and comfort. We developed a unique product at the same time representing and achieving the same international competitive standards that this high-category project demanded.

.

.


Opening up frontiers

Koi Arise 3D Partner3DM, in its continuous search for expansion is proud to introduce its new commercial ally from Puerto Rico: KOI Arise, a company dedicated to marketing and advertising of all kinds of projects. Since September 2008, what used to be a simple customer/supplier relationship turned into a new commercial alliance. Together, we expect to grow in the real estate marketing market in Puerto Rico, and also to gradually take on new projects from Central America.

.

.